HOW IS MY PERSONAL INFORMATION USED?

We may use all categories of personal information to provide you with information on our programs, products and services, to manage our business operations and make hiring decisions, to communicate offers and information we think might interest you, to generally enhance your customer experience with us, and as otherwise permitted or required by law. More specifically, we collect this information for the following purposes:

1. 1. General business purpose
      1. Process your order and answer questions about the status of your order;
      2. Send you products that you have ordered or which have been ordered on your behalf, or send your friends, relatives and/or associates, products that you have ordered on their behalf;
      3. Maintain contact with you and provide you with ongoing personalized service and help us to better understand and respond to your needs and preferences as well as to develop customer profiles based thereon;
      4. Communicate directly to you special offers and promotions from UGGScarves on behalf of itself and/or third parties with whom UGGScarves has entered into advertising and promotional agreements or other arrangements;
      5. Enable you to participate in our promotions and contests and those promotions and contests of third parties with whom UGGScarves has entered into advertising and promotional agreements or other arrangements;
      6. Develop, improve, market and provide our products and services and manage our business;
      7. To help you locate nearby stores;
      8. To protect our rights, property and safety and those of our employees, customers and the public;
      9. To detect and prevent fraud;
      10. To maintain appropriate records for internal administrative purposes, including for staffing and management of personnel;
      11. Compile information related to loyalty and earned rewards points programs which we may establish from time to time and to which you may be entitled to in respect of your on-line and in-store product purchases; and
      12. Help us to meet applicable legal and regulatory requirements.

      For example, we may use your personal information to complete merchandise purchases and returns. We may also use personal information to contact a purchaser when necessary, such as when a delivery may be delayed or when a product is out of stock. In addition, UGGScarves uses personal information to notify its consumers about products or services, promotions and special offers in which we believe they may be interested.

      We may also request additional information, such as annual income, buying preferences, or age, also known as demographic and profile data, though this information is optional and never required for you to place an order or make a purchase. If you provide the additional information, we may use this data to improve the Site and enhance your shopping experience. Answering the foregoing questions is entirely optional, is not required to place an order or make a purchase and will not impact your shopping experience, but doing so will help us better understand our clientele, improve the Site and enhance your shopping experience.

   2. Research and development purpose and analytics

      We may use personal information to understand and assess your interests and changing needs with a view to improving our products and services and developing new ones, as well as to evaluate potential improvements or other modifications to the functionality of our websites or our marketing communications. For instance, we may use third-party web analytics services, such as Google Analytics, to help us analyze how visitors use our websites or interact with our marketing communications, including ads served on third-party platforms. When required by law, we will use anonymized information for these purposes.

   3. Marketing purposes

      We may use your personal information to provide you with personalized content and services, such as tailoring our products and services, our digital experience and offerings, and deciding which offers or promotions to show you on our digital channels. In order to better serve you, we may combine information you give us online, in our stores, by telephone or in writing about your product interests. We may also combine these with readily available demographic information in order to enable us to communicate with you, by telephone (including by way of automated dialing answering device) e-mail, mail or otherwise, about our products, services, surveys, promotions, special offers, and contests.

      We may communicate with you in a variety of ways (for example, by email, telephone, text message, direct mail or through our online support services) about our programs, products, services, special offers, promotions, contests or events that may be of interest to you. We may also use third-party platforms, including social media networks, to serve relevant ads to you on their respective platforms or websites. To do this, we share a hashed identifier (such as a hashed version of your email address or phone number) with these platforms, which use it to identify matching users and allow us to target ads to you based on this information. This also allows us to provide you with more personalized and relevant ads on these platforms, and to exclude you from campaigns that may not be relevant to you. If you no longer wish to receive our commercial electronic messages or other personalized marketing communications, please follow the unsubscribe procedure included in each of these messages or contact us at any time at the address set forth in Section 17 “Contacting Us” below. For more information on this topic, see “Your Privacy Rights”.

      You acknowledge and agree that UGGScarves shall also have the right to incorporate, use and reproduce any text, image, video, audio, or any information, content or other materials you provide through the Site by e-mail or post through UGGScarves social networking websites and web pages such as Facebook, Twitter or YouTube, in whole or in part, in connection with the marketing and promotion of UGGScarves business. You always have the right to revoke such consent in the manner described in Section 7 “Your Privacy Rights” below.

   4. Evaluating applications

      If you submit your contact information and resume for employment purposes with us, this information will only be used to evaluate your qualifications for the desired position and, if needed, to contact you.